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Open a store of fruit and vegetables

Open a store of fruit and vegetables

February 2, 2010 | Doing business

Open a store of fruit and vegetables

To become an greengrocers.

For several years in our cities are returned the greengrocers.

After the crisis of the many small shops in the seventies and eighties, have tentatively begun to return to life many small shops fruit and vegetables.

Open a store of fruit and vegetables: what and ‘changed from the past

Who are these new merchants and what does a ‘changed from the past?

Up to 70 years’, commercial distribution, there was not the massive presence of large-scale distribution (supermarkets organized). The latter, with its development, taken from space to small shops, leading to a slow death much of the small business.

Surely, even more control and a rising fiscal pressure contributions, has embarrassed ‘many small reality’, already shaky.

The change in family structure, the different way of making purchases , in those years, favored the development of large retail distribution, better prepared to respond to these new changes .
Very often, small shops have suffered a slow but progressive decline of the advancing front of large distribution structure.

Open a store of fruit and vegetables: the arrival of new greengrocers

The new traders, mostly born in the last two decades, are small traders who have occupied a segment ‘discovered’ in the vegetable market.

These new small entrepreneurs are in mostly young, between twenty and 45 years, with studies average (most are graduates or high school started, many (most), comes from the middle class (children of employees, dealers, etc..).

Thus, we speak often of small entrepreneurs who have diplomas in accountancy, with previous work experience, are capable of making a risk analysis and a minimum of evaluations, well aware (and not like previous shopkeepers), the force of impact large retailers but also those small but interesting ‘spaces’ that it leaves open.

Surely this is therefore a group of small traders more ‘preparations of the older generation of merchants of war.

Open a store of fruit and vegetables: what are the strengths?

Quality ‘Product of medium / high level.

The big distribution is not always able to guarantee in the segment of fruit or vegetable product, a product with an excellent quality and optimal price. This allows the small operator to ‘fit’, especially when a large kind of customers who want a quality ‘good of the product.

Shop neighborhood

Often the closing of many small shops, has stripped so many streets and neighborhoods of a point of reference where buy ‘on the fly’ without having to source some product or take the car and going to the supermarket. For the elderly, in particular, many of them no means of transport or with difficulty to move, the small shop becomes a point of ideal PROCUREMENT. Moreover, for many of them is also a place to socialize and meet.

Delivery

Following on the previous point, for many people: the elderly and disabled relatives, the transport for shopping, can be a problem if the home have not the lift, if the health of the day are not optimal, so can make reservations to phone and deliver to end the morning at home, for many commercinati loyalty system represents the best trade.

Open a store of fruit and vegetables: who are the customers of the shop?

We considered three shops in a provincial capital type.

Located in all three cities, one in an old neighborhood inhabited by middle-class, one in a new neighborhood, also has efficient business structures and the other in Old Town.

We found these points in common :

Large presence of pensioners, many of which with a capacity ‘middle-income or at least affluent.

Families for quality ‘.

Singles who buy ‘on the fly’ the necessary, often while running at home.
Residents who occasionally buy something they term availability ‘and do not have time to go from the usual supplier.

We also found low-income buyers: (remember, as pointed out by an operator, many times the small shopkeeper gives credit, scoring in the notebook small debts).

Open a Store fruit and vegetables: the rules for opening

As in the past we have already ‘noted, the rules are the usual activities of all the’ commercial open firm, allocation VAT, Registration Rec, sanitary authorizations.
The office activities production of their common and / or any trade association can show you the addresses and mode’ to comply with these practices.

Open a store of fruit and vegetables: an interview with a trader

We have with us Andrea, a small operator of a residential area inhabited by residents of the middle class with a high proportion of elderly.

As, elements such as courtesy and service at home, affect your work and relationships with customers?

The customer service and availability ‘are key elements in my work’

What type of services do you offer?

We provide a free home delivery and the delivery schedules that take into account the requests / needs of the customer.

How are you different from other retailers and in particularly from supermarkets?

Offering local products and giving a lot of support.

At what time does your work?

Even at four in the morning, when I go to buy the wholesale market.

We conclude the article pointing out that like any small business, elasticity, ‘availability’ and a pinch of creativity ‘are the daily bread of every small business.

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